The essence of a successful business is really quite simple.... - Brian Tracy

"The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services."

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More quotes by Brian Tracy

"Everything you do is triggered by an emotion of either desire or fear."
"Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent Return on Energy!"
"All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose."
"The act of taking the first step is what separates the winners from the losers."
"It doesn't matter where you are coming from. All that matters is where you are going."