Edward de Bono

"It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor."

"To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field."

"Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity."

"It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them."

"Humor is by far the most significant activity of the human brain."

"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."