Jon Scieszka

"My platform has been to reach reluctant readers. And one of the best ways I found to motivate them is to connect them with reading that interests them, to expand the definition of reading to include humor, science fiction/fantasy, nonfiction, graphic novels, wordless books, audio books and comic books."

"Expand the definition of 'reading' to include non-fiction, humor, graphic novels, magazines, action adventure, and, yes, even websites. It's the pleasure of reading that counts; the focus will naturally broaden. A boy won't read shark books forever."