Umberto Eco

"If you want to use television to teach somebody, you must first teachthem how to use television."

"The comic is the perception of the opposite; humor is the feeling of it."

"We live for books."

"Translation is the art of failure."

"I love the smell of book ink in the morning."

"In the United States there's a Puritan ethic and a mythology of success. He who is successful is good. In Latin countries, in Catholic countries, a successful person is a sinner."