Steve Backley, The Champion in all of Us: 12 Rules for Success

"If you remain static and wait for success to come to you it will certainly not happen."

"Success is simply never giving in to failure - either in mind or body."

"Invest your energy in the things you can control."

"The sprint is like life ... blink and you miss it."

"It is true to say that the secret of a winning formula is the ability to accept that there is a vast area of unexploited potential beyond what you currently perceive to be your maximum."

"Although you can’t go back in time and alter your natural level of potential, you can determine how much of that ability you tap into, exploit and develop for the future."

"There are three types of people in this world. Firstly, there are people who make things happen. Then there are people who watch things happen. Lastly, there are people who ask, what happened? Which do you want to be?"

"To deliver your own personal maximum, you’ll realise there are no shortcuts; if you want to be a champion it is all about rolling your sleeves up and getting stuck in."

"When you think a positive thought, you become positive."

"Do you want to know what one of the secrets to achieving all of your goals is? You’ve got to be committed."

"If you are able to focus unswervingly on your goals, then all that you desire will become yours."

"Athletes who are able to stay completely focused in pursuit of their dreams are the ones that are most likely to become champions."

"Tell me your thinking, and I’ll tell you what your life looks like."

"If obstacles are large, jump higher."

"Act like a champion, and then become one."

"Look for solutions, instead of being difficult; be more thoughtful, instead of allowing anger to burn you out. Look at things from a different perspective, embrace change, look out for opportunities and you will feel much more in control."

"Mix with positive-minded people as a means to tap into your unexploited potential."

"The thrust of continuous action is the firewood which fuels motivation."

"To think is good. To obsess is bad."

"If not you, who?"