#associations

"Is it better to be feared or loved? Loved, because people associate with you because they want to, not because they need to. We need to eat beets, but we want to eat cake. Be the cake of the world."

"That's the way the mind works: the brain is genetically disposed towards organization, yet if not controlled, will link even the most imagerial fragment to another on the flimsiest pretense and in the most freewheeling manner, as if it takes a kind of organic pleasure in creative association, without regards to logic or chronological sequence."