"Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black."
"An empty ketchup bottle full of romantic quotes is just what I need to turn my cheeseburger into the perfect lover. Now you can get more romantic for an upcharge of just 69 cents."
"What does it mean to be the best? It means you have to be better than the number two guy. But what gratification is there in that? He's a loser—that’s why he's number two."
"It’s better if you don’t come at all, then come and act like you don’t want to be here. The same applies to there, when I’m there, which is also confusingly here, though it’s not here it’s there."
"Every guy says he's not like every guy, thus proving he is like every guy. Show me a guy who's different, and I'll tell you to stop pointing at me."
"I haven’t spent my time trying to duplicate my success. But only because I haven’t had any yet."