#Marketing

"It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore."

"The trick to looking ageless is drinking 55 gallons of #FlashBangWowFuzz every 4-6 hours. 24-hour discounts available."

"I had a dream about you. We were trying to come up with a hashtag to market our relationship. I suggested #fourlipsonekiss and #twomouthsonevoice, but you went with something confusing like #idontloveyou and #wearenotinarelationship."

"Fear is the Fatal killer of Desire."

"The more details, depth and thought you put into your ideas the more valuable they become."

"There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion."

"More people are leaving TV behind to read my books than ever before. In the last year alone I gained over two readers (three, to be exact). So I’d like to take a moment and say thanks mom, dad, and kidnap victim I keep chained in the basement."

"Don't try to follow trends. Create them."

"Word of mouth—it's more powerful, more convincing, and more audible than word of hand. If you need me, I’ll be in the audience clapping."

"That is why enemies can be great motivators. They serve as fuel for your fire."

"New streets should be Twitter friendly and be named with hashtags up front. I’d build a house on ‪#‎LoversLane‬."

"Using your talent, hobby or profession in a way that makes you contribute with something good to this world is truly the way to go."

"I'm going to sell Flash Bang Wow Fuzz (not a drill) in a bottle, but I’m not sure how to market it. Maybe as a drinkable alternative to love."

"A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?"

"People need to be educated so that they can make intelligent moral choices"

"If I told you that my global audience has shot up 100% in the last six months, what would you say? If you were to say, “So you went from one reader to two readers?” you’d be absolutely correct. And after I had congratulated you on your keen guess, I’d thank you for being 50% of my reading base."